Δευτέρα, 6 Σεπτεμβρίου 2010

Πέμπτη, 17 Ιουνίου 2010 Αμφιθέατρο OTEAcademy

To πρόγραμμα του συνεδρίου

Πέμπτη, 17 Ιουνίου 2010

09:00-09:30

Προσέλευση-Εγγραφές-Καφές

09:30-09:45

Εισαγωγή - Χαιρετισμός

Creativity & Measurement
09:45-10:15

"Shit to Good Stuff Ratio"

Kash Sree, Executive Creative Director, Pereira & O'Dell

10:15-10:45

"Everything is creative, everything is data"

Rik Haslam, Group Creative Architect, Rapp

10:45-11:10

"From creative content to effective advertising"

Stavros Drakoularakos, General Manager, 24Media Group

11:10-11:25

Q & A session

Coffee Break
11:25-11:50
Search Marketing & Behavioural Advertising
11:50-12:20

"The future of search"

Doug Platts, Head of Natural Search, iCrossing

12:20-12:35

Kostas Mantziaris, Business Unit Director, Mindworks & George Vareloglou, Business Development Director, Mindworks (Business Unit of Atcom)

12:35-13:05

"Targeting - The revolution in media planning"

Eric Urdahl, Head of International Business, United Internet Media

13:05-13:20

Q & A session

Lunch & Networking Break
13:20-14:20
Social Media
14:20-14:50

"Engagement on Facebook"

Marcus Wareham, Sales Strategy & Planning EMEA, Facebook

14:50-15:00

Q & A

Best Practices in the greek market
15:00-15:10

"Greek Online User Behaviour: οι τελευταίες εξελίξεις"

Xenia Kourtoglou, President & CEO, Focus Bari

15:10-15:20

"Google AdWords: Η εφαρμογή τους στο Β2Β marketing"

Nikos Komninos, Marketing Director, ICAP Group

15:20-15:30

Michalis Sarantinos, Managing Director, Steficon

15:30-15:40

"Affiliate Marketing: Best Practice Examples"

George Symeonidis, Managing Director, Linkwise

15:40-15:55

Q & A session

15:55-16:25

Panel Discussion

Web & Mobile Integration
16:20-16:55

"Which came first? The creative or the technology?"

Tiffany Kosel, VP, Group Creative Director, Crispin Porter & Bogusky

16:55-17:05

Q & A

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